Individual Business Report - Zumo Smoothie bar international Research Paper

Individual Business Report - Zumo Smoothie bar international - Research Paper Example It is on this postulation that Zummo Smoothie Bar will be founded upon. Zummo Smoothie Bar will seek to serve the underserved market of smoothie lovers who don’t have too much cash to spare. It will also seek to provide better services by allowing the customers to choose their own menus as well as offer delivery services. By giving these value-adding services to the business of smoothie, it will be easier for Zummo Smoothie Bar to create a market segment for its products and survives and overcome competition from the already existing and established competitors such as Starbucks. Introduction The Smoothie market is a big market, in terms of the various market drivers such as number of potential customers (Cross, 58). Smoothies come in all forms, qualities, and amounts. In the Camden town, London, the smoothie business is a big business as indicated by the numerous smoothie bars which offer numerous services. There is however a market segment that seems to be underserved. This market segment includes those who would want to have a smoothie without having to dig too dip into their pockets. Most smoothie bars in Camden offer very expensive products which many people may not afford. In this regard, there is an opportunity to offer the products to this market segment. This market segment is composed of the people who are willing to compromise a little in the quality of the smoothie as long as they ca get on a better price (Lerner & Roberto, 90). Competitors The main competitor in the smoothie sub sector is Starbucks which offers high quality smoothies in the Camden area within London. Starbucks is an international brand which offers different types of beverages including smoothies. Apart from Starbucks, there are also a number of other competitors such as Chaboba Bubble Tea, White Kitchen, Shake My Shake and The Espresso Bar. These businesses offer smoothies as well as other beverages such as coffee and tea. Most of them are high-end smoothie bars and offer v ery expensive products. As a result, although these competitors will be offering the same products as Zummo Smoothie bar, they will not offer direct competition to Zummo due to the fact that Zummo Smoothie bar will be looking for a subsection of the market which the rest of the bars don’t attend to. Marketing strategy for Zummo of the Smoothie bar According to Weinstein (45), market segmentation is a very important market strategy. Zummo Smoothie bar will target a market segment which is composed of the younger people in the market which will include students. This segment of the market is composed of the people who may not have enough money to send too such on a product like a smoothie. In this regard, the Zummo Smoothie Bar will offer smoothies of average quality in order to make sure that its costs are within the profit threshold. This will help the Zummo Smoothie bar to be able to offer the product at a much lower price and therefore be able to meet the needs of the marke t. Discounts As Donnelly (85) says, offering discounts is a major way to engage the customers. Zummo Smoothie bar will make use of discounts as a way to attract and maintain its customers. Since the Zummo Smoothie bar will be targeting the students, they will be given discounts for buying from the shops. Quantity discounts will be offered to the customers for being regular customers. To achieve this, the customers will be issued with a

The history of Italian Mobsters Essay Example | Topics and Well Written Essays - 750 words

The history of Italian Mobsters - Essay Example Why is this so? Where does this image of the gangster come from? Why as a "monster" type are we both attracted and repulsed by his (or less often her) screen presence?† (Florida State University, 2011). Indeed, the Mob's heroic reputation was a major part of the censorship of the early Hays Code (Florida State University, 2011). The Italian mob were complex social agents: They were both ruthless social parasites and community guards, representatives of Italian communities and their secret shame, successful businessmen and criminals. The Italian mafia were far from alone: In The Ethnic Myth, Steinberg (1991) points out that at one point one sixth of the organized crime in New York was Jewish! But it is true that the Italians were powerful in New Jersey, New York, Chicago and Las Vegas. La Cosa Nostra was a Sicilian institution, but in America, its start and success had to do with one factor: Prohibition. â€Å"The Prohibition era of the 1920s gave rise to the organized crime sy ndicate in the United States. Federal efforts to enforce prohibition, including raids on speakeasies, were countered by well-organized bootlegging operations with national and international connections. A particularly notorious gang of the times was Al Capone's mob in Chicago. There were also gangs in Detroit, New York and other cities. Wars among gangs, producing grisly killings, frequently made headlines† (US History, 2011). The FBI traces the history of La Cosa Nostra from Sicily: â€Å"These enterprises evolved over the course of 3,000 years during numerous periods of invasion and exploitation by numerous conquering armies in Italy. Over the millennia, Sicilians became more clannish and began to rely on familial ties for safety, protection, justice, and survival. An underground secret society formed initially as resistance fighters against the invaders and to exact frontier vigilante justice against oppression. A member was known as a â€Å"Man Of Honor,† respected and admired because he protected his family and friends and kept silent even unto death. Sicilians weren’t concerned if the group profited from its actions because it came at the expense of the oppressive authorities. These secret societies eventually grew into the Mafia† (2011). It is important to note, though, that not all of the people in La Cosa Nostra in America were native mobsters in Sicily. Rather, the social form was transplanted because of new conditions. It was difficult for immigrants to eke out a living in the America of the early 1900s. Prohibition made an obvious opportunity emerge: The distribution, production and consumption of alcohol would be the business model. As the Nevada Observer (1987) put it in their comprehensive time line of La Cosa Nostra (LCN), â€Å"Although organized crime had existed in the United States prior to this time, it was the bonanza of Prohibition which enabled the small, but powerful, LCN to capitalize upon its international contacts, its reputation for ruthlessness, and--above all--its rigidly disciplined structure of cooperating gangs to establish the position of unrivaled eminence it holds in the American underworld today†. But La Cosa Nostra didn't end with Prohibition. Once the organizations were created, it was too easy to use them for all sorts of other enterprises.

Occupy Wall Street movement Research Paper Example | Topics and Well Written Essays - 2750 words

Occupy Wall Street movement - Research Paper Example This paper focuses upon the Occupy Wall Street Movement. Canadian activist Adbusters founded the movement with the aim of protesting against economic inequality, social injustices, high unemployment rates, corruption, and the fact that concentration of power and wealth was at the hands of a few individuals and institutions. The movement also felt that corporations were applying undue influence on the government. To do away with these kinds of mistreatments and injustices, it was necessary to protest so that the plight of the people could be heard which led to the formation of the movement. The Wall Street Movement felt that the United States and the world at large were highly affected with economic inequality where power and wealth was in the hands of a few individuals and institutions. The economic inequality exist both in distribution of income and economic assets. The Movement argues that since the country’s wealth was unfairly distributed, high level of socioeconomic inequ ality was unavoidable. High socioeconomic inequality would have affected negatively the social welfare of the people. This would see a reduction in life expectancy, high infant mortality rates, emotional depressions, high rate of diseases among others. Therefore, the movement felt that if it staged a protest, this would put pressure on the government to adopt strategies that could see the socio economic disparity reduce. The means with which the economic disparity could be diminished was to pressurize the government to adopt a progressive taxation. ... The movement protested at the manner in which the government handled educational matters. The government at some points did not provide adequate facilities in some of the areas of learning. This led to low quality of education resulting in decreased labor provision in various industries. Educational inequality also existed between the rural areas and urban areas where the urban schools were given fair treatment by the state as compared to those in rural areas. The movement is of the opinion that even those who live in rural areas should not be denied access to better education. The movement, therefore, protested against the educational inequality (Conrad 77). Social heath inequality was also a matter of concern for the Occupy Wall Street Movement in America. For example, it was evident that the health facilities were discriminatorily distributed to favor just those of high status in the society. The distribution of the health facilities were according to the Movement was racially man aged. A past study shows that African America women are more likely to die of a treatable disease than their white counterparts (Bartels 56). This shows the extent to which race plays a big role in the provision of health services, a thing that the Wall Street is highly opposed to. The research also shows that, the lesbians and the gays in America are discriminated against and are not provided with proper health care. All this kind of inequalities prompted the Occupy Wall Street Movement to stage a protest to ensure that the government provides health services equally without discrimination based on race, sexual orientation, or culture. Gender inequality is another issue that the movement had to protest against. For example, according to the

Management , work and Society assignment Essay Example | Topics and Well Written Essays - 3000 words

Management , work and Society assignment - Essay Example An occupation can be a job or a business or any other work which gives a return as payment and utilizes the time and effort of a person. Choosing an occupation can be influenced by different factors and those factors can have several barriers. The occupational choice barriers often force an individual to go against their personal choice of occupation. The major objectives of this study would be to highlight the various occupational choice theories, and identifying the barriers of occupational choice and its impact on the process. The paper would also involve the various measures to overcome the occupational barriers through the occupational choice theory (Hitchcock & Mabry, 1971). Findings Different Theories of Occupational Choice The occupation is the key means of living for every individual of the world. There are several different theories to support the occupational choices. These theories provide certain mathematical models to analyse the different factors of choosing an occupat ion for every individual. The theories include Super’s Development Self-Concept Theory of Vocational Behaviour, Holland’s Typology Theory of Vocational Behaviour, Roe’s Theory of Occupational Choice, and Ginzberg’s Theory (Brown, 2002). ... s the self-concept of an individual which reflects the behaviour of the person in a distinct manner such as, ‘I am strong’ or ‘I am smart’ among others. These behaviours help an individual to choose the right occupation by eliminating the occupations which do not suit the self-concept of that particular person. If the person is from commerce background, he or she would never go for the engineering or any science options. Super has also involved the Trait-Factor Theory. This theory relates with the occupational choice regarding various personal traits of an individual and the type of job such as, the aptitudes, the personality, the interest and the features and the requirements of the job. According to Super, an individual has the freedom to choose his or her own occupation and which is very much helpful for the occupational choice (Hotchkiss & et. al., 1979). The other theory of occupational choice is the Holland’s typology theory of vocational behavi our. This theory was proposed in the year 1959. According to Holland, the preferences or the orientation of career depends upon the types of personality. Holland has given six most important career courses i.e. the realistic, which involves the career orientation which is described by the aggressive behaviour, activities interests, physical strengths and skills, and masculinity. These people have a preference of ‘acting-out’ problems. These kinds of people ignore the task which involves verbal and interpersonal circumstances. These are the people who achieve low score on communal skill and sensitivity and score comparatively high on the activities of physical power and concreteness. The other orientation of career is investigative. In this part of the theory, an individual thinks much more than he/she acts,

Natural Disasters Research Paper Example | Topics and Well Written Essays - 2000 words

Natural Disasters - Research Paper Example Although to date, it is still not very clear that Pakistan’s relief efforts were a success or not because of the excessive obstacles created against government, policy makers and humanitarian organization by the lack of communication and transport, but rehabilitation and rescue services started as soon as the underground eruption hit the area Name of the student: Name of the teacher: Course number: Submission date: Even after six years, Pakistan is still enduring impacts of the massive earthquake occurred on the morning of October 8, 2005. Pakistan is a sovereign Islamic state in South Asia. Its northern areas consists of lush green valleys, mountains, ice cold lakes, fruit laden orchards and flower laden slopes. With its rich historical past, these areas serve as heaven of relaxation for tourists as depicted in figure 1 and 2. Figure 1 Valley of Kashmir FIGURE 2: Valley of Swat On the morning of October 8, 2005 at 8:50 A.M local time, these areas were hit by a massive earthqu ake. The magnitude of the earthquake was Mw =7.6 which was the strongest earthquake in the last 100 years in the area. It hit the Himalayan Region of the Northern Pakistan and Kashmir. ... Figure 3 illustrates the situation of the city before and after the event. Figure 3: City of Balakot: Before and After Destruction The initial death toll, according to media reports, was 30,000 people killed only in Kashmir with42, 397 people injured and 200 army soldiers killed on duty. Completely destroyed areas included the city of Muzaffarabad and Balakot, which turned into a plain piece of land after the quake. (Pakimp3,2005). The government’s official death toll is 75,000 whereas, USGS states 86,000 people’s death with 69,000 injured including extensive damage in northern Pakistan. Various other Northern areas of the state were also badly affected such as Gilgit, Baltistan, Swat and Khyber province of Pakistan. Major cities such as Rawalpindi, Islamabad were also affected. A 10- story residential building in Islamabad, named Margalla Towers collapsed completely, killing almost all of the occupants. The death toll grew significantly after the actual event due to ha rsh weather and difficulties in the support services. Severity of the destruction of earthquake is not completely attributed to the severe up thrust in the land plates but poor construction also played a major role in spreading the destruction. As figure 4 and figure 5 show an example of poor construction in the capital city of the country. FIGURE 5: Margalla Towers collapsed due to construction defects The severe shaking was not the limit of this massive natural disaster but aftershocks, landslides and rock falls also rocked the devastated areas a number of times for several weeks. Land sliding was the main feature of this event and earthquake triggered a band of landslidings along the fault rupture trace. These

Economics Essay Example | Topics and Well Written Essays - 500 words - 6

Economics - Essay Example Politicians from the developed nations and even the governments of the developing world expected their economies to boom once the trade barriers were removed, the free flow of capital permitted and modern technology used to increase productivity. However, with the process of unchecked globalization, the problems associated with it at times have taken a greater cost than the benefit provided. Of course the positive or negative impact of globalization has not only been felt by the people in the developing nations but also by people living in America. For example, a company which is heavily outsourcing some of its production abilities may give higher profits to the owners as a positive benefit of globalization. On the other hand, if the same company announces layoffs for American workers, globalization has shown the negative side of itself to those workers who lost their jobs in the process. Another central point made in the film which I feel is very important is the interconnection and dependence of the world economy on everything running smoothly in international terms. For example, an economic crisis in one country can have regional repercussions as exemplified by the case of the economic situation that developed in Brazil. If the country is strong enough or is a significant partner in global trade for many other countries, an economic crisis can shake the whole world into action as in the case of Japan. Finally, I think the most sobering message carried by the film was the idea that globalization and the use of technology will not be the answer to all the problems which are faced by the human civilization. Although these are good tools to help those who need them, they can also serve as tools to deprive some of their rights and disenfranchise those who are unable to be a part of the modern technological revolution. These can only be useful when their application is backed with an understanding of the issues and a belief that

Principles of Managing Information and Producing Documents Essay Example for Free

Principles of Managing Information and Producing Documents Essay Unit title: Principles of managing information and producing documents 1. Understand the purpose of information technology in a business environment 1. 1 Identify different types of information technology that may be used for work tasks Types of technology that could be used to do tasks at work are computer software like: Microsoft Word which is software used to create documents Excel is software that can be used for storing and organising data. Publisher is software which is used to create almost anything from documents to greeting cards. Could also use a fax machine, telephone and send emails. 1. 2 Outline the benefits of using information technology for work tasks The benefits of using technology for work tasks include: Speed – A computer can search through files and records quickly to find the information you require. It can also make it quicker and easier to change a mistake. Editing – If you hand write documents if there was a mistake you would have to retype from scratch, but on the computer documents can be easily amended. Quality – On the computer there are many tools that make the quality of a document better like spell and grammar check, templates, different fonts and emboldening, borders, bullet points or numbering and all them enable high quality documents to be produced. Access – On a computer you can control who gets access to the documents because you can just send it to certain people or if you have a password on the computer it restricts who can get on. 1. Understand how to manage electronic and paper based information 1. 1 Explain the purpose of agreeing objectives and deadline for researching information The purpose of agreeing objectives and deadlines is to ensure that you collect all the needed information to complete the task given and you will have a correct date to finish it by. You will also know what sort of resources to use to collect the data because depending on what you’re looking for something’s could be copy righted which you cannot use because it’s illegal. 1. 2 Identify different ways of researching, organising and reporting information Different sources of research are: Paper-based like libraries and newspapers. Technological which is internet, CD/DVDS and television. Asking people which is primary research and gathering research yourself is secondary. To organize information you could: Organise informations according to relevance. Put it in numeric or alphabetical order. Keep it in date order. Different ways of Filing information: Numeric order. Alphabetical Date To report information means keep a log of your information and its sources. First you should plan a report and know what the purpose is for it, then find the data you need to write a report, should then produce a draft and check everything you need is there and then finalise your report and checking it again. 1. 1 Describe procedures to be followed for archiving, retrieving and deleting information, including legal requirements, if required Electronic and paper-based methods: Out guide/Absent cards – Are used when someone removes a file from the shelf and they will insert an out guide in its place which will say which file has been taken and who has taken it. Cross Referencing – So if input onto the computer with a number you can find the original in the files. File retention polices – A company has to keep certain documents for a certain amount of time. Indexing – To keeping a list of names or subjects with references to the pages so able to find when needing the original copy from a file. You can store information on a hard drive inside your pc, you can save it onto a CD/DVD or a memory stick. You can keep data safe by having a password on everything that needs to be kept private, and could have locked away in a certain order in some unit cabinets so only certain people can get in and see the information. The best way to dispose important and personal data is to shred it. 1. 2 Explain why confidentiality is critical when managing information Confidential information could be someone’s personal details like their home address and bank details which must be kept secure under legislation requirements. It is important to keep details confidential to avoid identity theft, also makes clients feel more secure knowing there information is safe because they would not want anybody to find out there details. You can keep data secured manually which is held in a locked area or cabinet, or keep it electronically that is password controlled. 2. Understand the purpose of producing documents that are fit-for-purpose 2. 1 Identify reasons for producing documents that are fit-for-purpose Documents should be fit for purpose so that it is suitable for the audience it is intended for and so that it meets the company standards. To do this you need to make sure that the document is readable, is accurate on details and enhances the organisations reputation. 2. 2 Describe different types and styles of documents and when they are used Different types and styles of documents have different people to use for – Letters for clients and customers Emails with attachments for circulation information to colleagues Reports for providing information to colleagues Most companies have a certain house style template for documents which is formatted accordingly to the guidelines of the certain organisation. Having a template specific to the company has the benefit of promoting the company image and having consistency with documents. 1. Know the procedures to be followed when producing documents 1. 1 Identify reasons for agreeing the purpose, content, layout, quality standards and deadlines for the production of document Reasons may include ensuring the correct format is used for the type of document being produced, because if the purpose is unclear the document will not make sense as it needs to. Content – So you know how to write the document correctly for the audience. Style – Varies on the type of document, so if it was an agreement then a formal standard style would be used. Deadline – Makes the time frame clear for something to be complete, also gives the client a clear time when the project should be finished by. Efficiency Makes the company look more professional and organised. Repetition – Doing good quality work on time gives a good impression of the company which could mean more work because they will be recommended because of its good repetition. 1. 2 Describe ways of checking finished documents for accuracy and correctness, and the purpose of doing so Ways of checking finished documents are by using the spell and grammar checker to ensure there are no mistakes, or you could ask a colleague to check the document to make sure all the necessary information has been included. You should always check that money, date, name and address details are all correct because if the address or money are incorrect someone wrong could be getting a lot or not enough money they need which would have a negative impact on the business and could lead to lost custom. 1. 3 Explain the purpose of confidentiality and data protection procedures when preparing documents You will be observing the Data Protection Act (1998) and policies and procedures of the organisation, this covers, Secure storage of documents Who should have access This is to avoid, Loss of personal data Damage to the business Prosecution The most sensitive information is anything that belongs in a personnel file like: Forms relating to employee benefits. Complaints from customers/co-workers. Records of attendance Warnings or other disciplinary actions Medical/Insurance records Litigation documents Forms providing emergency contacts Wage forms The information in a personnel file should be private and should have log ins to get into if saved onto a computer or saved in locked files and the only people that need access to it for wages etc, will have a key or the password. 1. 1 Compare different types of documents that may be produced from notes and the formats to be followed Documents that can be produced from notes are: Memo – The format will include â€Å"To†¦From†¦Ref†¦Date†¦Ã¢â‚¬  and then the relevant information being communicated. Letter – Printed on company header paper, listing reference, date, name, address, and subject, letter content, from, signature, name and job title. Also if the letter is confidential this must be stated. Report – Title, Introduction, Body of report, a conclusion, consistency of format is essential i. e. using the same font size and style throughout. Minutes – Title of the meeting, date was held, who attended. Agenda – Include apologies for absence, minuets of previous meeting, what it’s about, date, and time. 1. 2 Explain the procedures to be followed when preparing text from notes Procedures to follow when preparing text from notes Purpose for the notes. Format for the document. Check the notes to confirm right and amend if needed. Check you have all correct notes to make a document. Produce document. Check document.