Vogue female magazines Research Paper Example | Topics and Well Written Essays - 2000 words

Vogue female magazines - Research Paper ExampleThe primary objective of this research is to take advantage of my background in public relations, organization communication, international securities industry and advertising to pursue an in depth research in the customer loyalty aspect of the Chinese interpretation of the familiar Vogue Female Magazine. As we know that a magazine is a periodical publication containing articles, photographs, advertisements and other features that primarily relies on advertisement and sales to light revenues. Thus customer loyalty is an aspect of note that is of cardinal importance, so far as assessing and assuring the profitability in a publishing business is concerned.On the accomplishment of a Masters tier in International Management from Loughborough University, I realized that I am immensely interested in the marketing issues associated with customer loyalty and retention. So in this research I intend to combine the knowledge I gained while pursuing my Masters and Bachelor degree to conduct an in depth and thorough research on the customer loyalty and retention issues faced by the International Chinese Edition of the pop Vogue Magazine. All the relevant data get out be collected through return mail (on paper or through website), questionnaires and sales figures, which will aid in the sorting out and study of issues associated with the customer loyalty aspect of the publication under consideration. If this research turns out to be successful, it will inspection and repair as a rich source of reference for many foreign publishing companies. that are interested in entering the Chinese speaking market so as to enhance their global market share. After all Chinese is the second most spoken language in the world and the Chinese magazine market has a vast potential and scope that can be exploited by the foreign magazine companies. I would specially analogous to mention that while pursuing my Bachelors degree I not only ach ieved a high score of 87 in the Research Methods course, but also completed a dissertation that was published in the Shi Hsin Universitys Journal of Graphic Communication and Technology. The topic that I choose for this dissertation was A Study of International Chinese Edition of Vogue Female Magazines Market Segmentation and Positioning. I preferred to join the Manchester seam School because I am particularly interested in the functional aspects of the business theories and dogmas and the Manchester Business School is an institution that believes in transcending the barriers between theory and practice so as to arm its students with the right knowledge that will go a long way in ensuring that they become the business elite of the future (Manchester Business School, 2008). Manchester Business School is an institution that is committed to research (Manchester Business School, 2008). I am confident that the topic selected by me fits well into the priorities of the Marketing and Res earch Centre and Marketing Research Cohort at the